By embracing fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Lego has found ways to keep its interlocking stones inside the hands of millions. It’s a model that other companies will need to follow, says McKee.

To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys. It had not been until the following year that they began using a new plastic-injection rounds machine to produce plastic bricks, which subsequently gave them an advantage more than their competition in the booming post-war industry.

In 1949, they set about producing the bricks with studs on them to enable them to situation together. This is a key version, making the bricks a lot more stable and durable. Later, in 1958, they produced a major improvement with the advantages of what is known mainly because the “stud and joining system”, which usually ensures that almost every Lego brick fits with any other brick. These two vital iterations are why Seglar sets created 40 years before still interlock seamlessly with those crafted today.

Over time, Lego features kept its finger around the pulse of pop lifestyle by joining up with big-name franchises including Star Battles and Harry Potter. It includes also embraced the a brief history of the creation of the lego constructor community of adults which might be fans of the brand, known as AFOLs (Adult Admirers of Lego), with a choice of sets such as Back to the Upcoming DeLorean period machine and a set of feminine Nasa researchers.

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